Smashburger | 2017
We worked with Smashburger to introduce their annual limited time offer items, The Colorado Burger and Spicy Cowboy Burger. Through some clever conquesting media targeting tactics and unique audience development leveraging partners like Facebook, Instagram and Ground Truth, we identified highly targeted placements delivering dynamic, real-time and location-based offers, beating program projections and setting new platform benchmarks for the category.
Spicy Cowboy | 2017
We were responsible for developing and placing paid social media, video and PPC ads to promote the limited time offer, Spicy Cowboy. This promotion was highly focused on video delivery, and we saw millions of views.
The Colorado Burger | 2017
We were responsible for developing and placing paid social media, video and PPC ads to promote the limited time offer, The Colorado Burger. This program was a bit closer to the heart, given it is our home town burger. We worked with the brand to develop some creative and entertaining social media and mobile ad content to highlight the burgers nationwide availability.
SmashClub | 2016
While managing the Media + Design team, I was proud to support the effort to brand, design and develop the standard loyalty and programmatic email program. Our exceptional email team implemented a solid email program that carried a fun, entertaining and personalized message. The creative featured here is a sample of one of the fully animated dynamic emails our team developed.
Nick Williams: Director, Media + Design Digital Fusion
Brent Thelen: Creative Director, Digital Fusion
Annie Lake: Brand Strategist, Blue Bear Creative
David Martinelli: VP of Marketing, Smashburger