Smashburger | 2017

To ignite excitement for Smashburger's limited-time offers – The Colorado Burger and Spicy Cowboy Burger – we devised a strategic marketing campaign.

We employed a combination of targeted conquesting media tactics and innovative audience development partnerships with platforms like Facebook, Instagram, and Ground Truth. This enabled us to deliver dynamic, real-time, and location-based offers to highly relevant audiences, exceeding program projections and setting new benchmarks for the burger category on these platforms.

Spicy Cowboy | 2017

Fueling appetites and generating excitement, we spearheaded the development and placement of engaging paid social media, video, and PPC ads for the limited-time offer, Spicy Cowboy. This highly video-centric campaign garnered millions of views, effectively driving awareness and engagement with the product.

The Colorado Burger | 2017

Having a personal connection to this hometown hero, we were thrilled to lead the advertising charge for The Colorado Burger's nationwide debut. We crafted engaging social media and mobile ad content, showcasing the limited-time offer's unique flavors and widespread availability. This campaign effectively generated excitement and drove traffic to participating locations across the country.

SmashClub | 2016

During my leadership of the Media + Design team, we played a pivotal role in building a compelling loyalty and programmatic email program. Leveraging our collective expertise, the team conceptualized, designed, and developed a robust platform that delivered fun, entertaining, and personalized communications to our audience. This creative sample exemplifies one of the fully animated dynamic emails we designed to engage and inspire action from our customers.

Team

Nick Williams: Director, Media + Design Digital Fusion

Brent Thelen: Creative Director, Digital Fusion

Annie Lake: Brand Strategist, Blue Bear Creative

David Martinelli: VP of Marketing, Smashburger