Smart & Final | 2015-2017

With over 145 years of history, Smart & Final, one of California's pioneering grocers, goes beyond offering bulk items and warehouse pricing without membership. They deeply engage with the communities they serve, supporting local non-profits with donations and resources.

For over two years, we partnered with Smart & Final to translate their "make food fun!" mission into a vibrant digital and social media presence. We crafted a unique, intuitive, and modern experience across existing and new platforms. This involved consistent delivery of engaging content, impactful rich media productions, and strategic promotional campaigns, fostering deeper connections with consumers and strengthening brand loyalty.

Father's Day | 2016

In today's evolving family landscape, father figures play an increasingly pivotal role in child and family development. However, traditional celebrations often fail to fully recognize their contributions. As part of the brand's 145th anniversary, we sought to go beyond the ordinary and reimagine Father's Day. We aimed to celebrate and remind our communities of the enduring love, unwavering support, and irreplaceable presence of father figures in our lives.

#SoGoodTogether | 2017

Studies show that summertime sparks the most friend connections on social media. Capitalizing on this trend, we launched the brand's Instagram presence with the hashtag #SoGoodTogether, encouraging communities to celebrate the season and foster new connections through shared experiences. This interactive campaign generated thousands of photo submissions, which we then transformed into dynamic real-time Instagram ads, successfully reaching a wider audience and attracting thousands of new email and social media followers.

Instagram Launch | 2017

To carve out a distinct space within the bustling food & beverage, grocery, and "foodie" communities on the platform, we conducted a deep dive analysis. This involved a comprehensive evaluation of color palettes, photography styles, illustration trends, posting frequency, and voice tones employed by established players. By dissecting this landscape, we gained valuable insights that informed the development of a unique brand position. This strategic approach ensured the brand could contribute meaningfully and intentionally to existing and future conversations within these communities.

Team

Nick Williams: Director, Media + Design, Digital Fusion

Brent Thelen: Creative Director, Digital Fusion

Leyla Sarper: Social Media Specialist, Digital Fusion

Tim Chrepta: Designer, Digital Fusion

Bo Smith: Copywriter + Producer, Freelance

Joseph VanDette: VP of Marketing & Analytics, Smart & Final

Marisol Marks: Director of Marketing, Smart & Final

Deb Belle-Versluis: Manager of Corporate Communications, Smart & Final