Miscellaneous Projects
While not every project culminates in a public-facing campaign or direct consumer impact, the learnings gained from each endeavor are invaluable. Often, the most significant development comes from facing challenges and overcoming obstacles.
This section highlights a few projects that presented unique opportunities for personal and professional growth, even though they may not have yielded the anticipated outcome.
Entrepreneur Magazine + Big Papa's BBQ | 2011
Developing strategic solutions for small businesses holds a particular appeal, offering an environment of streamlined decision-making and close collaboration. In 2012, LRXD joined forces with Entrepreneur Magazine and a Denver-based BBQ restaurant to explore the potential of social media marketing for the business. Our strategy focused on driving customer engagement through two core principles: attracting customers to the restaurant and increasing the accessibility of their food. We utilized emerging platforms to announce surprise pop-up rib giveaways, fostering excitement and anticipation. Additionally, we employed advanced social listening tools to monitor local competitors, allowing us to develop playful and engaging content. To further incentivize engagement, we ran a social media campaign offering fans the chance to win a fully catered event courtesy of "Big Papa's Backyard BBQ."
Laissez Les Bons Temps Rouler! | 2013
Established in 1907, the Dixie Brewing Company has played a significant role in the rich history of New Orleans. Despite facing immense challenges, including the devastation of Hurricane Katrina and subsequent land acquisition, the company persevered. Our goal for their Facebook page was to focus on the future and celebrate the enduring spirit of the brand and its community, embodied in the campaign slogan, "Let the good times roll!"
Become A Fruli Mixologist! | 2013
Leveraging the power of social media, we supported the Paulaner|HP Group in establishing the Fruli Strawberry Beer brand within the US market. Our strategy focused on cultivating brand awareness and engaging with target audiences on emerging platforms such as Facebook and Pinterest. To incentivize engagement, we assisted Fruli in developing a "Pin-to-Win" sweepstakes on Pinterest. This interactive campaign encouraged fans to share their enthusiasm by pinning their favorite Fruli photos, with the chance to win the ultimate prize: hosting their own Fruli Mixology Party.
MoneyCarta | 2014
I played a key role in the development and launch of MoneyCarta (Magna Carta—but for your money), a financial planning app empowering users to gain insightful perspectives on their spending habits. My contributions spanned across the project, including conceptualizing the overall brand identity, strategic positioning, and marketing plan. Additionally, I actively participated in executing day-to-day marketing activities, ensuring a cohesive and impactful launch.